In addition to effective optimization campaigns, we can help you establish and maintain Pay-Per-Click campaigns. Pay-Per-Click services are an advertising payment system which allows an advertiser to Pay Per Clicks through to their web site. Impressions are the number of times your created advertisement is seen by the searcher. Although getting your "impressions" in front of a potential client is nice, they are less cost effective than a click through because your website is not actually seen or visited. Pay-Per-Click services are provided by search engines and their affiliate program sites.

In a Pay-Per-Click campaign, advertisers bid against each other for site positioning in the list of links presented on a search portals' website. Bid the highest, and the top spot is yours.

Having a TOP placement, however, can soon become cost prohibitive. One of the top ranked "keywords" at a search engine is "search engine optimization". The current price "per-click" is over $7.00US. It doesn't take a mathematician to see that expenses could run into the thousands, in a very short time. How cost effective is that?

If my site is optimized and in the TOP 20, why should I want to even use a Pay-Per-Click program? We agree that with proper optimization, a Pay-Per-Click campaign is unnecessary. The results of optimization, however, are NOT immediate. The "indexing" of optimized sites by the Search Engines is dependent upon the inherent variables within the engines themselves. It is something that we do not have any control over. Although the initial results of an optimization campaign may begin to appear within days of submission, some of the major engines do not "spider" frequently. It can take up to one hundred twenty (120) days after submission before your changes become visible. What about the interim time period? Until your website DOES become visible, it is wise to have a Pay-Per-Click campaign in place. This insures that your presence online is found. Additionally, some engines may appear a bit -- slow in indexing your site. If you are a paying customer already, you have a little more influence in getting them to respond to a submission request